The Visual Identity - Brand Book

In 2023, I developed the visual identity for La Bodeguilla, a bar inspired by the traditional atmosphere of abacerías, where dry goods, codfish, cold cuts, and oil were sold. The concept revolves around the classic tradition of enjoying wine, beer, or vermouth accompanied by cold cuts, cheeses, salted fish, and sandwiches.

What sets La Bodeguilla apart is its rebellious spirit, blending old customs with the energy of youth and modern culinary techniques. The relaxed atmosphere, high-quality products, and personalized service create a truly unique experience.

The bar is open four days a week, from 12:00 to 00:00, offering continuous kitchen service, with a terrace perfect for long conversations and an immersive interior that encourages you to unwind. The staff, informal yet professional, guides customers throughout the experience.

The logo design reflects these key brand values, merging its traditional essence with a modern, edgy twist.

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